Regal Rogue Vermouth announce UK on-trade virtual ‘rogue’ training sessions

Leading Australian vermouth, Regal Rogue, announce a new virtual training initiative in collaboration with The Liana Collection, the brand’s newly appointed UK distributor in 2021.

The ‘Rogue Training Sessions’ aim to bring some much-needed positivity to those furloughed* UK on-trade bartenders currently at home, with each session co-hosted by the always engaging Regal Rogue founder, Mark Ward, and The Liana Collection team. Bartenders from UK bars, pubs, restaurants are all welcome to apply to take part in these educational and fun sessions and will be challenged to create a new #RogueTipple cocktail, to be included in a UK PR campaign as a signature 2021 serve. In addition, the bartender who creates the new #RogueTipple cocktail will receive a substancial ‘come-back pack’ of Regal Rogue to help when their bar re-opens.

“Since our launch in 2014 we have been carefully forging close relationships with bartenders across the UK on our mission to turn the world of vermouth upside-down. We are all too aware of the challenges facing the industry right now and we are looking to play our part in bringing the industry back to life in a post-Covid world. To that end we are excited to announce our new partnership with The Liana Collection as our exclusive UK importer. We are looking forward to taking the brand to the next level with the team at Liana and with that, double down on our partnership with the UK bartender community.” Mark Ward, Founder of Regal Rogue

‘Agreeing distribution terms with Regal Rogue marks an extremely exciting start to 2021 for The Liana Collection. Mark’s hard work, dedication and meticulous attention to detail has created a World Class brand. The Vermouth category is seeing thrilling growth here in the UK and I look forward to helping Regal Rogue establish themselves as category leaders.

We are immediately focussed on getting out and helping our friends and customers in the On-Trade. We believe training and development is something that can really add value while not breaking the rules of furlough while bar teams are stuck at home. Mark’s category knowledge is a sought-after resource and if I ran a bar team, I would be quick to jump at the opportunity. The sessions are open to all pubs, bars and restaurants across the UK and will operate on a first come, first serve basis.’ David Wood, The Liana Collection.

Rogue Sessions

● X 15 sessions to be hosted for up to 8 bartenders per session, all attendees will receive a pack of the 4 Regal Rogue varieties: Lively White, Daring Dry, Bold Red and Wild Rosé.

● Bartenders can apply to take part in a session for their community, bar or restaurant by emailing: david@lianacollection.co.uk

● Sessions will take place from the 1st of February 2021

● Session attendees challenged to create a new #RogueTipple cocktail, the winner will be included in 2021 PR comms at a 2021 signature serve and receive a ‘come-back pack’ of Regal Rogue to support their bar when it re-opens.

In 2021 Regal Rogue has moved towards increased sustainability across all aspects of the brand. Launching a new 98% recycled bottle in 2020 and only using 100% organic Australian wine in its products, in addition to the creation of a 5 litre ‘bag in box’ to the Australian and European markets.

Created in 2011 by Mark Ward, Regal Rogue has been ‘turning Vermouth upside down since 2011’ bringing to the market a sustainable everyday quaffing style of Vermouth. Regal Rogue blends 100% organic Australian wine with indigenous Australian botanicals, some of the oldest in the world, for the ultimate wine Aperitif. Available in 4 varieties: Lively White, Daring Dry, Bold Red and Wild Rosé.

*Gov.uk states that furloughed workers are permitted to take part in training sessions providing they don’t make money for the organisation or provide a service for the organisation.

Post a Comment