Time gentlemen please – pub changes name as it’s forced to close doors

A Wirral pub has temporarily rebranded itself in protest at the localised Tier Three “Very High” lockdown measures introduced by government across Liverpool City Region from Wednesday of this week.

Formerly know as The James Atherton in New Brighton, newly christened ‘The Three Bellends’ is a direct message to ministers on what the operators of the pub see as a ‘litany of short-sighted and misjudged decisions’ which have victimised the hospitality and leisure industries.

Opened in April 2018 the pub is part of a wider privately-funded regeneration scheme by local company Rockpoint Leisure who have focused on breathing new life back into the town. Over the past eighteen months, the company has bought up derelict and empty properties, and introduced independent hospitality and retail concepts as well as commissioning and funding more than 20 large-scale artworks by national and international street artists.

The pub, once boarded-up for a number of years now forms the cornerstone of the community, employing more than twenty five local staff members who once again have been furloughed on 70% of their wages, and with their jobs potentially being at risk.

Rockpoint Leisure Chief Executive Daniel Davies commented:
“The government has unequivocally blamed our sector for being fundamental in the spreading of Covid-19, despite there being overwhelming evidence to prove otherwise.”
“Our business has been decimated and their lack of action has compounded the problem. Westminster’s further decision to pick and choose which types of venue may open, based on those serving meals for example, is mind-boggling.”
“Whilst the renaming of the pub is clearly tongue in cheek, as far as I’m concerned the gloves are off and ministers need to understand the gravity of the perilous situation they have placed us in.” 
“This is a town that finally feels like its on the up and we need funding immediately to protect our businesses and support our staff. 
“Yet again it feels as though Liverpool and its environs have been singled out. Winter is around the corner and we need tangible actions and solutions by those in power – now.”

The pub’s new branding will remain in place whilst current lockdown guidelines are in place.

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