FERNET-BRANCA REVEALS THE WINNER OF THE 2020 COIN DESIGN CHALLENGE
With over 170 entries to this year’s Fernet Branca Design Challenge and 3,000 votes, the winner can now be announced: Bréagha Wolfgang of Draffens cocktail bar, Dundee.
Changing the format of this years’ competition to challenge UK bartenders to create a coin that showcased ‘what makes the industry great’ was an important move for Fernet Branca. Celebrating family, community and creativity is the core belief of the brand and being able to engage and support the trade at this challenging time was paramount.
The judging panel for the top 100 coins consisted of Nicola Olianas: the global brand ambassador for Fratelli Branca and Poppy Croft: UK brand managerfor Fratelli Branca.
The legacy of the Fernet-Branca coins was started in 2010 and epitomises respect and recognition for the industry. They are carried by a select group of bartenders worldwide, the coin needs to be matched by another coin-bearer, if they don’t have one they are buying the drinks.
Bréagha sums up her inspiration behind her coin and what it means to win the Fernet Branca Coin Design Challenge 2020:
‘My coin design was inspired by reflecting on the tough times and stress we all go through in this industry and how incredible it is that our communities support and lift each other during those times. The ‘cheers’ around the edge of the coin is about seeing each other as an equal part in life, drinking to new friends and to those we’ve lost along the way which I think defines our industry well.
Winning this means a whole lot to me, getting given a Fernet coin was such an incredible relief after working so hard for so long and now having my very own coin design! – That’s something I will never forget the feeling of. I feel very lucky to be a part of this and following another Dundee coin from 2018 is an honour. I am very proud of myself.’
Poppy Croft, UK Fratelli Branca Brand Manager at Hi-Spirits added:
‘Launching the Fernet Branca Coin Design Challenge just after lock-down was something I felt needed to happen, then more than ever, to show solidarity and support to the incredible bartenders in the UK who, at that point, had literally no idea of what was ahead.
Seeing the influx of designs was emotional, the level of creativity of the artwork and how they capturid the current feeling was so powerful. Bréagha’s design really stood out reflecting the camaraderie of the industry in the face of stark adversity, a truly well-deserved win and I’d also like to congratulate all the runners up for their incredible designs, we hope to raise a Fernet with them all soon!’